Partnership Spotlight: Good Creatives
Partnership Spotlight: Yoonji Jung, Founder + Creative Director at Good Creatives
Yoonji Jung is a creative director, brand strategist, and community storyteller. She is the founder of Good Creatives, a visual communications agency that helps mission-driven organizations visualize and amplify their impact.
Our Role Behind the Scenes
Good Creatives serves as the brand and communication design partner for Black History Month Columbus (BHMC), supporting the initiative through strategic storytelling and design that speaks to and through its community.. Our role helps ensure BHMC operates as a unified, accessible, and highly visible month-long celebration across Columbus.
Building and stewarding the BHMC brand identity (visual identity + messaging consistency)
Managing and updating the BHMC website to keep information accurate and accessible
Designing and maintaining the BHMC event calendar, ensuring 30+ community events are easy to find and engage with
Creating promotional graphics and communication assets used by BHMC and participating partner organizations
Coordinating cross-platform visibility, helping BHMC events show up consistently across digital channels
Supporting local media outreach and identifying opportunities to increase awareness and participation
Through this work, Good Creatives helps BHMC stay clear, connected, and community-centered—so people can easily discover events, share the month’s programming, and celebrate together.
Listening, Learning, Honoring:
My Connection to Black History Month
How do you connect with Black History Month as an individual?
As an immigrant from South Korea, I connect with Black History Month through the shared language of resilience, identity, and dignity. Korean history carries stories of colonization, cultural erasure, war, and survival. We know what it feels like when people try to take your language, your name, your pride—and tell you who you are. Black history holds that same truth, on an even deeper and more painful scale, through slavery, segregation, and ongoing injustice.
My connection is also shaped by my childhood in Turkey—a country built on layers of civilizations, migrations, and multicultural identities. Growing up surrounded by so many ethnicities, histories, and traditions taught me that identity is complex, and belonging is something we protect.
I’m also inspired by Whittney’s leadership. Her creativity, persistence, and joyful spirit are things I truly admire and look up to. During Black History Month, I don’t just observe—I listen, learn, and honor. Because celebrating Black history is also committing to a future where everyone belongs.
“Being mixed, Black History Month connects to me on a deeply personal level. This organization opened my eyes to a community that has embraced and supported me in ways I never expected. Through my work with Black History Columbus, I've been fortunate to be a voice and presence for people across a wide spectrum of experiences and identities. Growing up right here in Columbus, Indiana, getting to make a real impact in my own community at 24 is something I will forever cherish.” -- Tatum, Downing, Account Coordinator of Black History Month Columbus
How do you envision future collaboration with BHMC?
I hope to continue our partnership as a long-term creative collaborator—helping BHMC grow into a year-round platform through ongoing storytelling, youth-led engagement, and a lasting “BHMC Story Bank” that preserves community history.
