Behind the Celebration
Partnership Spotlight: Yoonji Jung, Founder + Creative Director at Good Creatives
Yoonji Jung is a creative director, brand strategist, and community storyteller. She is the founder of Good Creatives, a visual communications agency that helps mission-driven organizations tell their stories with clarity and purpose.
Our Role Behind the Scenes
Good Creatives serves as the brand and communication design partner for Black History Month Columbus (BHMC), supporting the initiative through strategic storytelling and high-quality community-facing design. Our role helps ensure BHMC operates as a unified, accessible, and highly visible month-long celebration across Columbus.
Building and stewarding the BHMC brand identity (visual identity + messaging consistency)
Managing and updating the BHMC website to keep information accurate and accessible
Designing and maintaining the BHMC event calendar, ensuring 30+ community events are easy to find and engage with
Creating promotional graphics and communication assets used by BHMC and participating partner organizations
Coordinating cross-platform visibility, helping BHMC events show up consistently across digital channels
Supporting local media outreach and identifying opportunities to increase awareness and participation
Through this work, Good Creatives helps BHMC stay clear, connected, and community-centered—so people can easily discover events, share the month’s programming, and celebrate together.
Listening, Learning, Honoring:
My Connection to Black History Month
How do you connect with Black History Month as an individual?
As an immigrant from South Korea, I connect with Black History Month through the shared language of resilience, identity, and dignity. Korean history carries stories of colonization, cultural erasure, war, and survival. We know what it feels like when people try to take your language, your name, your pride—and tell you who you are. Black history holds that same truth, on an even deeper and more painful scale, through slavery, segregation, and ongoing injustice.
My connection is also shaped by my childhood in Turkey—a country built on layers of civilizations, migrations, and multicultural identities. Growing up surrounded by so many ethnicities, histories, and traditions taught me that identity is complex, and belonging is something we protect.
I’m also inspired by Whittney’s leadership. Her creativity, persistence, and joyful spirit are things I truly admire and look up to. During Black History Month, I don’t just observe—I listen, learn, and honor. Because celebrating Black history is also committing to a future where everyone belongs.
How do you envision future collaboration with BHMC?
I hope to continue our partnership as a long-term creative collaborator—helping BHMC grow into a year-round platform through ongoing storytelling, youth-led engagement, and a lasting “BHMC Story Bank” that preserves community history. We also hope to elevate this vision of BHMC becoming a statewide model through a scalable replication toolkit.
